Two kinds of people find their way here.
The Established Founder
You're the one with a million ideas before breakfast. The one who voice notes herself at midnight, has frameworks built in the shower, and a business that exists because you refused to do it someone else's way.
You think fast, you move fast, and you care, like genuinely and deeply, about the work you put into the world. But when it comes to the design side of things, your branding lets you down.
You want someone who can take the chaos from your head and hand it back as something better than
you imagined.
The DIY Designer
You're a VA, a content creator, a solopreneur or someone who's taken on design as part of what you do, for yourself or your clients, without ever being trained in it.
You live on Canva. You know your way around it well and your clients are happy with your outputs, but you still cringe at some things and don't have the words to explain why.
You've watched the tutorials, followed the designers, reverse-engineered what looked good and something still isn't clicking.
That's what the Academy teaches.
About Daisyfy.co
I've been designing professionally for over twelve years. I started in the public sector, where design wasn't decoration; it had to work. I created eLearning that changed behaviour, communications that built trust in institutions people were sceptical of, and visual assets that had to land with a sixty-year-old and a twenty-two-year-old at the same time.
That's where my obsession with design psychology took root. The idea that design isn't just how something looks, it's direction. It tells people how to feel, what to trust, whether to stay.
Eventually, colleagues started saying "can you Daisyfy this?" when something needed to look right. So I built a business around it.
The women I work with are building something on their own terms, usually while life is happening loudly around them. I know that world from the inside. I'm a mum. I've built Daisyfy.co in the margins of a full life, and I understand both the exhaustion and pride that comes with that.
I'm not just bringing expertise into your world, I'm bringing the understanding that this matters, that you've worked hard to get here, and that you deserve something that finally reflects that.
I'm an adventurer at heart, and after 4 years of living, working and travelling in Marty the Motorhome, I'm now settled in the beautiful Mourne Mountains.
I love all things natural health and healing and always have my head in a new book, or am trialling a new concoction. My partner and I also have a gorgeous apothecary cabinet and soon to be herbal healing business - watch this space.
When I'm not working, adventuring, or learning something new, you'll find me deep in a crochet project, down a needle felting rabbit hole, spending time with my gorgeous daughter and family, or doom scrolling crystals TikTok. No apologies.
The Freebie Vault
Free resources to help you cut the chaos and level up your brand.
Ready to get started?
Whatever brings you here, there's a place for you. If you're ready to hand it over, let's talk. If you want the honest picture first, the Brand Audit is where to start.
If you're doing it yourself and want to finally feel like you know what you're doing, the Academy was built for you.
And if you're not sure yet, just drop me a message. I'm a real person and I'm genuinely happy to help you figure out where you fit.