Intentional by Design
Build a brand people recognise, trust and choose.
A four-week live programme in Canva, starting Thursday 5 November, with a month of aftercare to follow.
You already know your work is good.
You put real care into what you do, and your clients feel it. Yet when you open Canva, it can feel like starting from scratch every time. You change your colours every few weeks, your posts look slightly different on every platform, and your content doesn’t yet reflect the thought behind your work.
People like your posts. They mean well. But your content isn't compounding familiarity, which allows people to know, like and trust you.
You’re ready for a brand that does more of the work for you.
Picture your brand on the 1st December
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You open Canva to templates that already look like you, and a post takes minutes
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You choose colours, fonts and layouts with ease, knowing exactly why each one works
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People recognise your content in the feed before they see your name
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You share your posts with pride, and you have a clear plan for bringing the same feeling to the rest of your brand
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You charge with confidence, as your brand finally looks as considered as your work
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You show up consistently, as your brand world makes it easy
This is for you if...
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You run a service business and create your own content (or content for clients) in Canva
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You have a logo and colours, and you’d love them to become a recognisable brand world
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You want to understand why design works, so you can keep making good choices long after the programme
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You’re ready to show up consistently and be the name people think of first
What this means for your business
Every brand moves people along the same path. Consistency builds recognition, recognition builds familiarity, familiarity builds trust, and trust is what turns a follower into a client. When people know, like and trust you, enquiries come in warmer and say yes sooner. That’s what a brand built with intention does for you.
How we'll get you there
Four live weeks, one piece of your brand at a time.
Your ideal client
WEEK 1
We start with the people you love working with, what they need to feel to trust you, and the feeling your brand creates for them.
You’ll leave with a clear understanding of what your audience needs to feel from your brand to guide every choice you make next.
Your Blueprint
WEEK 2
Your colours and fonts,
chosen with design psychology in mind and set up as a Canva brand kit. We’ll also audit your logo setup, too.
You’ll leave with a brand kit you’ll use every day, and
you'll understand the reasoning behind every choice.
Your Layouts
WEEK 3
You’ll learn all
about composition, hierarchy and repetition, and then turn that knowledge into a set of reusable post templates.
You’ll leave with templates that make creating content quick, easy and consistent.
Your Whole World
WEEK 4
We bring everything together and apply it to one touchpoint you choose, such as a lead magnet, proposal cover or presentation.
You’ll leave with one finished touchpoint and a clear plan for the rest of your brand.
Your Aftercare
A FULL MONTH
As you roll out your new brand, you’ll have a further month of WhatsApp feedback from me, so you’re never on your own while you put everything into practice and get used to your new look.
When you join us, you'll have
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Four live 90-minute workshops, building hands-on in Canva alongside me
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A workbook for every session to keep your thinking in one place
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A WhatsApp community where you’ll share your progress and get feedback between sessions
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A further month of WhatsApp aftercare once the workshops finish
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Personal feedback on your work
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Recordings of every session, ready whenever you want to revisit them
Design is direction
Every brand moves people along the same path. Consistency builds recognition, recognition builds familiarity, familiarity builds trust, and trust leads to a yes. Once your brand world is in place, you’ll feel that path working for you in every post you share, long after our four weeks together.
Hi, I’m Daisy
I’ve spent over twelve years designing professionally, from
NHS communications to eLearning for the City of London Corporation. Everything I teach is rooted in design psychology: how visual choices shape what people feel, trust and do. In Intentional by Design, you’ll learn the same thinking I use with my agency clients, so your brand works as hard as you do.
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Full Programme
Intentional By Design - Pay in full
497
Intentional by Design: four weeks to build a brand where every colour, font and layout is chosen on purpose, live with Daisy.
Valid for one month
Full Programme
Intentional by Design - Two Payments
248.50
Every month
Intentional by Design: four weeks to build a brand where every colour, font and layout is chosen on purpose, live with Daisy.
Valid for 2 months
Full Programme
Intentional by Design - Three Payments
165.67
Every month
Intentional by Design: four weeks to build a brand where every colour, font and layout is chosen on purpose, live with Daisy.
Valid for 3 months
Choose your pricing plan
After checkout you'll receive all the details you'll need for the programme.
Your work is already considered.
Let’s build a brand that shows it, and brings the right people to your door.
Begin by choosing a plan above.